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Our client is looking for a Digital Product Marketing Manager to add to their team. This is a great opportunity with high visibility, high impact and room for growth. Reporting to the VP of Strategy, you will drive the digital marketing efforts and oversee the sales of instructional video classes. This is a hands-on role for a creative digital marketer with experience using analytics to drive decision making. To thrive in this role, you must be an energetic self-starter with a passion for drivin
• Establish consumer marketing strategy and promotional calendar of communications • Work with the leadership and data analytics team to determine segmentation tactics, triggering events, and other targeting strategies • Work with existing resources/assets and the company’s creative resources to deploy appropriate creative assets in marketing • Co-own long-term strategy/testing roadmap for selling video on demand classes • Manage day-to-day relationships with third-party resources
• Bachelor’s degree required • 5+ years of Digital Marketing experience required • Digital marketing strategy experience required • Email segmentation and list management experience required
• Campaign management experience required • Paid media experience preferred
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